Wednesday, January 04, 2012

iPad usage notes from Nielsen

I read in the previous week about use cases of iPad and summarized this in this simple note quoting from one of Jacob Nielsen 's posts.

What Are iPads Used For?
The most common uses reported by our participants were 
  • Playing games
  • Checking email and social networking sites
  • Watching videos/movies
  • Reading news
  • People also browsed the Web and performed some shopping-related research. But most users felt that it was easier to shop on their desktop computers. Some also worried about the security of e-commerce purchases on the iPad.

A common characteristic of all this iPad use is that it's heavily dominated by media consumption, except for the small amount of production involved in responding to emails.

About half the users carried the iPad with them frequently; the other half used it mainly at home or on longer trips.