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Lately I've finished reading the book called "The 22 Immutable Laws Of Branding" authored by AL Ries and Laura Ries.
This book is awesome, showing 22 laws to follow when you're creating, growing and sustaining a brand with great examples, of known brands is the United States, of how some brands succeeded and others failed.

I highly recommend reading this book and in this post I'll put the 22 Immutable laws of branding to ease their access later.

1. The Law of Expansion: The power of a brand is inversely proportional to its scope.
2. The Law of Contraction: A brand becomes stronger when you narrow its focus.
3. The Law of Publicity: The birth of a brand is achieved with publicity, not advertising.
4. The Law of Advertising: Once born, a brand needs advertising to stay healthy.
5. The Law of The Word: A brand should strive to own a word in the mind of the consumer.
6. The Law of Credentials: The crucial ingredient in the success of any brand is its claim to authenticity.
7. The Law of Quality: Quality is important, but brands are not build by quality alone.
8. The Law of The Category: A leading brand should promote the category, not the brand.
9. The Law of The Name: In the long run a brand is nothing more than a name.
10. The Law of Extensions: The easiest way to destroy a brand is to put its name on everything.
11. The Law of Fellowship: In order to build a category, a brand should welcome other brands.
12. The Law of The Generic: One of the fastest routes to failure is giving a brand a generic name.
13. The Law of The Company: Brands are brands. Companies are companies. There is a difference.
14. The Law of Subbrands: What branding builds, subbranding can destroy.
15. The Law of Siblings: There is a time and a place to launch a second brand.
16. The Law of Shape: A brand's logotype should be designed to fit the eyes. Both eyes.
17. The Law of Color: A brand should use a color that is the opposite of its major competitor's.
18. The Law of Borders: There are no barriers to global branding. A brand should know no borders.
19. The Law of Consistency: A brand is not built overnight, Success is measured in decades, not years.
20. The Law of Change: Brands can be changed, but only infrequently and only very carefully.
21. The Law of Mortality: No brand will live forever. Euthanasia is often the best solution.
22. The Law of Singularity: The most important aspect of a brand is its single-mindedness.

            

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I've lately met some problems with a remote peer testing an application that I'm developing and unfortunately he gets some crashes. I recently found a way for non-geeky testers to send crash logs to developers. Quoted from Apple's guide. 

Sending Crash Reports to a Developer

When the app you’re testing crashes, iOS creates a record of that event. The next time you connect your device to iTunes, iTunes downloads those records (known as crash logs) to your computer. To help get the problem fixed, you should send crash logs of the app you’re testing to its developer.

Sending Crash Reports from Macs

To send crash logs to developers:

1. In the Finder, open a new window.
2. Choose Go > Go to Folder.
3. Enter ~/Library/Logs/CrashReporter/MobileDevice.
4. Open the folder identified by your device’s name.
5. Select the crash logs named after the app you’re testing.
6. Choose Finder > Services > Mail > Send File.
7. In the New Message window, enter the developer’s email address in the To field and <app_name> crash logs from <your_name> (for example, MyTestApp crash logs from Anna Haro) in the Subject field.
8. Choose Message > Send.
9. (Optional) Delete the crash logs you sent, to avoid sending duplicate reports later.

Sending Crash Reports from Windows

To send crash logs to developers:

1. Enter the crash log directory for your operating system in the Windows search field, replacing <user_name> with your Windows user name.
   
   • For crash log storage on Windows Vista
     

     C:\Users\<user_name>\AppData\Roaming\Apple computer\Logs\CrashReporter/MobileDevice

   • For crash log storage on Windows XP
     

     C:\Documents and Settings\<user_name>\Application Data\Apple computer\Logs\CrashReporter

2. Open the folder named after your device’s name and send the crash logs for the app you’re testing in an email message using the subject-text format <app_name> crash logs from <your_name> (for example, MyTestApp crash logs from Anna Haro) to the app’s developer.

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I believe that Arabs Got Talent, many talents actually. Programming talents, Design talents, Business talents, Engineering talents. But unfortunately these talents aren't important for Arab audience. A hot chick is always better to watch, fund and support .. Millions of voters for hot chicks, paying millions of dollars. But to fund technology startups or young bright minds , that's not a will of our audience .. That's why we suck :(

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